Zoar Asher (Zozi), born in Canada is an Accessories Designer and graduate of the
Academy of Design in Toronto, having also studied at Shenkar College of Engineering
and Design in Israel.
Zozi established a pronounced aesthetic focused on traditional macramé and beaded
techniques mixed with modern day elements early in her career. Drawing from her
Canadian roots and Mediterranean culture her designs are illuminated with colorful
beaded patterns – intricate embroidery and rich leathers. Zozi is a true expression of
In 2011 Zozi launched her first brand Kim and Zozi at Tranoi in Paris Fashion Week.
Kim&Zozi quickly became a well-known name among jet setters and beach club goers
around the world. This year also marked the launch of the brands first sneaker
collection, which drew on the DNA and esthetic of the jewelry incorporating ethnic
patterns and “bling” elements.
In the summer of 2015 Zozi decided it was time to take her own journey and
established ZOZISHINE. Collaborating with Resort & RTW designer Dodo Bar Or, Zozi
launched her first collection in Miami at Cabana.
A mother to two beautiful boys, Zozi is currently living in TLV where she and the brand
continue to evolve creatively.
“Everything we do is an expression of self – I am fortunate to have discovered that
creating is both my gift and my purpose.”